Edit:: This was going to be mostly about tips on optimizing your site to improve conversions but it's a mix of that and helping with persuasive copywriting.::
Here's a bit of a rule I go by especially when promoting digital products. I love Clickbank - screenshots are a few of my Clickbank accounts I have that are going strong but this advice can help with a lot of affiliate programs.
I'm mainly talking SEO here but the same rule would apply for PPC only you would have more tracking. I don't teach PPC but I want to share some tips to help boost your conversion rates because the smallest change can make a huge impact on your conversion rate.
If my site doesn't make a sale after 100 clicks on my affiliate links, especially if the traffic is targeted (buyer intent or presell content) I make changes!
This could be changing the color of my links, tweaking my copy, adding media or changing the layout of my page.
Then when I do get that sale within an average of 1 in 100 clicks I tweak until I get that down to 1 sale in every 50 clicks - I'm normally kind of happy with that but there's always room for improvement so I try to tweak until I'm getting a sale every 20 clicks (hops, if we're talking Clickbank).
How can you optimize to improve conversions?
There's a lot of things that can improve or even hurt your conversion rate.
Check your copy - are you giving the visitors a reason NOT to buy the product? Maybe you have words on your page that discourage a visitor from buying.
You need to make sure your articles/reviews (copy) is connecting with the reader on an emotional level - and reassure them that the product does what it says and they are getting what they pay for.
Tell stories that they will relate too - hit those pain points, emotions and get in their heads - why are they wanting to buy the product in the first place?
This is why I tell people to promote products in a niche they're passionate about or have an interest or had experience with - you'll be able to tell stories that connect with those interested in the product.
Most of my reviews, presell pages and even some of my how-to guides are about 70% storytelling which is why my conversion rates are pretty high.
It's all about hooking them and playing with emotions, desires and getting them nodding - the content has to flow and relate to the reader so they're saying in their head "Wow, this exactly what I'm going through" or "this person is just like me" or better "I really need what this person is using".
Here's a bit of an example of storytelling that I would use in a review or presell content - even an advertorial.
This will help you people who are stuck or sick of writing boring spec type reviews. This is also to help get those ideas flowing for that next review your write or outsource...
Now, I've had a back injury in the past, and ever since I've had a really bad back so I would promote a product that helps people relieve their pain and get back to normal living.
There's a product called Sciatica SOS on Clickbank so I'll use this as an example.
Here's how I would approach this in a story.
##########################
Thinking About Buying Sciatica SOS? Read My Review First - Here's What I Really Think...
Hi, my name is Wazza, I'm a father of 5 girls, a husband and l love kickin back watching rugby league on telly.
I used to LOVE playing football, I was pretty good at it too but 12 years ago I had a back injury at work that changed my life...
You know how everyone always says keep your back straight and lift with your knees? Well, I must have heard it a hundred times but silly me, I didn't listen!
One day at work I bent down to pick up a heavy box off the ground, I just bent down to grab it thinking nothing of it. I grabbed that box and that's when I felt the most excruciating pain I've ever felt - like I was electrocuted in my lower back and punched in the gut at the same time...
It knocked the bloody wind out of me, but the pain....man it was brutal!
I screamed out for help and luckily my workmate Brian was just around the corner.
A trip to the hospital soon confirmed I had a disc bulge in my lower back. It was pretty bad and took a good 3 weeks before I felt better.
But apparently, once you've hurt your back like that it's prone to happen again and again over time. I found this to be the case because ever since that day I hurt my back, it's happened multiple times and now I suffer from sciatic pain all the time.
That horrible shooting pain down the leg, it's enough to make a grown man cry.
I spent YEARS going back and forth to doctors, chiropractors and physio. I spent thousands of dollars on my back but nothing seemed to work...
##########################
Once I've told a story - and mentioned a few things people can relate to who've had the same pain I go then into the 'Discovery" - this is where you tell people how you found the product you're reviewing or promoting.
^ This is all probably a little different to reviews you've read - most people go into specs, benefits and jump straight into what the product is, does and pros and cons..
Sure it works but this works better because you're building a bit of a relationship with the reader in your copy.
Here's how I would go about this "Discovery" part...
##########################
I was tired of forking out money and wasting my time and being poked and probed by doctors and chiropractors.
So I decided to see what good old Google could do for me. I must have spent hours researching and found a bunch of websites with all these weird and wonderful 'cures' but it was a Facebook group I came across were a bunch of people were talking about this Sciatica SOS guide.
There seemed to be a lot of people praising it so jumped on the website and read this page (Affiliate Links).
Everything just made sense and asking a few questions with their email support I decided to give it a try so here's my Sciatica SOS review...
My Sciatica SOS Review - What You Need To Know...
##########################
^ This is where I would start my review of what the product is, what it does, who it's for, benefits and the pain it solves plus some pros and cons.
Something else you should include in your review is PROOF it works. If you can show proof - say you're promoting weight loss and you have before and after pics of your success - add them because it will boost your conversions. Any kind of proof the product does what it says it does will boost sales.
Here's a bit of a bonus for you all since you're part of the group. I'm going to share a bit of a template I follow when writing reviews - you can give this to your writers as well if you outsource.
--- Format of the review template: ---
* Attention grabbing headline (almost clickbait material)
* First paragraph that hooks them into reading your content. Shocking/must read/you need to know ect..
* Introduction and story/emotional hook: Hi my name is Wazza, I'm a father of 5 girls, husband and spend most of my time in front of a computer. 12 years ago I had a back injury that changed my life completely...
* The pains and struggles: More story that relates to the reader - why they're searching in the first place. Don't you hate when your sciatic pain is so bad you can't even go grocery shopping? Can't do the things I used to LOVE doing.
* The Discovery: How I discovered the product. For years I spent thousands of dollars going to physio, doctors and specialists to try and fix my back. Nothing seemed to work..Enough was enough so I turned to good old Google to see what other options I was missing...That's when I discovered Sciatica SOS.
* What it is: What it is, what it does and who it's for.
* Does it work: Yes of course it does - here's the benefits - reassure them it does work...
* My amazing results: After following Sciatica SOS techniques I've been pain free for 2 months and starting to get my life back on track. I'm leaving the house more, doing activities with the kids again and I'm feeling good about myself - for years I felt depressed and sorry for myself but now I'm living normally.
* Before You Buy: Just a heads up, before you buy this amazing product, I found a coupon code that will save
you money. Simply go to xyzcoupons,com/page and follow the instructions - saved me 40% off!!!
* Conclusion: Wrap it up by giving a brief rundown what was in the article, reassure them again that the product does what it says it does and don't forget to use that coupon code...
----end template----
In your review format it just like I do with my review template at https://amninjas.com/
- Picture of a real person or a stock image that's not a model.
- Break your content up so it's really easy to read.
- Make use of headings - I use h3 headings only and 1 h1 of course.
- Add links to the offer as well - direct aff link + the coupon lander.
Okay, enough about copywriting, hopefully, you can see the power of telling stories and sharing real life experiences rather than writing those boring essay type reviews you see all over the web..meh!
If you're getting visitors but not many of them are hitting your affiliate link try adding images of a person looking towards your link or an image of an arrow pointing at your links.
I have an old blog post here https://amninjas.com/
This affiliate marketing stuff or even selling your own products - it's about testing, tracking and tweaking until you've got a good conversion rate that you're happy with.
There's no use ranking in the top of Google if your page doesn't covert right? Or no use spending money on ads if your presell doesn't do it's job.
Put yourself in the buyer's shoes and get inside their heads.
This post turned into something different than I first started but ended up talking about writing content rather than conversion optimization.
It's already too long but hey, hopefully, you got something out of this post and it helped. Such a scatter brain lately lol...
Không có nhận xét nào:
Đăng nhận xét